Captivated at a young age by the ‘shiny things up there’, Alex finds ways to make unusual ideas in space and aviation happen. She connects stakeholders and communities, outlines roadmaps, business models and markets, and executes as needed. Past roles include; public engagement with space and science; private lunar exploration; conserving space artifacts; owning and operating a Zeppelin; operating a fleet of eVTOLs (yes, she's flown one); and advocating for neurodiversity. Alex is a former TV host, and author of kids space books. A dual US/UK citizen, she studied Astrophysics at Leicester University.